Plastic surgery has come a long way in recent years, with the latest procedures leveraging technological innovations to provide faster and more effective results.
Nevertheless, the popularity of certain treatments fluctuates over time. For example, breast reduction enquiries plummeted 33 per cent in the two years up to February 2017, according to WhatClinic data. However, they remain the country's most popular procedure.
Fewer people are also seeking liposuction and tummy tucks, with these procedures seeing a 15 and 8 per cent fall in requests, respectively.
So what can we expect from 2018? Let's examine some possible trends for next year.
1. Treatments for men increasing
The WhatClinic figures revealed a 6 per cent jump in enquiries for gynecomastia operations, which involve male breast reduction and contouring.
Men are becoming more comfortable with having plastic surgery, and Philip Boyle, head of consumer matters at WhatClinic, highlighted male pattern baldness as a key complaint.
"Hair transplants for men [are] a strong emerging trend, one that also drives a lot of patients to seek treatment in Australia and abroad."
2. Patients favouring non-surgical procedures
Facial plastic surgeon Dr William Mooney told Huffington Post Australia that speed is of the essence in modern society, and a growing number of people are forgoing formal surgery for simple nip and tucks.
"Increasingly, there is a phalanx of different techniques that we can perform as a lunchtime procedure, such as injectable liquid facelifts, injectable rhinoplasty, and new threading techniques that have maybe less than 24 hours' downtime," he explained.
Non-surgical treatments were up 7 per cent in the US last year, according to the American Society for Aesthetic Plastic Surgery (ASAPS). WhatClinic confirmed a similar pattern in Australia, with email requests and Google searches on the rise for these treatments.
3. Labiaplasty goes mainstream
Female genital cosmetic surgery is becoming increasingly popular in Australia, and 2018 is expected to continue the trend.
Labiaplasty operations, a surgical procedure to remove or reduce the size of the labia, have risen 39 per cent over the last 12 months, the Sydney Institute of Plastic Surgery said in November.
The International Society of Aesthetic Plastic Surgery has described labiaplasty as the fastest-growing cosmetic procedure in the world. More than one-third of surgeons now offer this treatment, ASAPS claimed.
Can I make claim when plastic surgery goes wrong?
Unfortunately, not all plastic surgery procedures go according to plan, and patients may be entitled to compensation if their medical practitioner provided negligent care.
If you have suffered plastic surgery gone wrong, please contact Gerard Malouf & Partners Compensation, Medical Negligence & Will Dispute Lawyers to discuss your case.