Honda Australia has taken a number of steps to encourage motorists to have their vehicles checked for recalled Takata airbags.
The faulty airbags are thought to have killed 20 people worldwide, with one confirmed fatality in Australia. Now, Honda has teamed up with Facebook in an effort to connect with more customers about the issue.
The manufacturer is using the social media site's Custom Audiences feature, which enables Honda to match encrypted email addresses associated with recalled vehicle identification numbers (VINs) and Facebook UserIDs.
Honda then sends customised posts to Australians who have affected vehicles, with more than 5,500 consumers having already received the messages.
"In recent months, Honda Australia has made significant efforts to ensure that all affected vehicles with Takata airbags are taken off the road and repaired," said Stephen Collins, Honda Australia's director.
"Dedicated Honda engineers have travelled far and wide across Australia to repair dangerous airbags in even the most regional areas."
Vehicle owners can also type in their car's registration number on the manufacturer's site to see whether or not they should take their automobile in for repairs. Furthermore, Honda has released a number of hotspot postcodes where large quantities of affected drivers live.
Despite the automaker's efforts, people who are harmed in accidents involving faulty airbags may be able to claim compensation for their injuries through Australia's product liability laws.
The Takata products have flawed inflator components that may not deploy properly when people are involved in car accidents. This can cause metal shards to explode into the passenger cabin.
Since the scandal unfolded, Takata has gone bankrupt and vehicles fitted with the airbags have been subject to the biggest automobile recall operation in history.
However, a three-month investigation from consumer group Choice found that some manufacturers were simply replacing faulty airbags with a like-for-like device as a short-term solution.
"Refitting vehicles with the same dangerous airbags still leaves people driving ticking time bombs," Choice spokesman Tom Godfrey stated.
The furore over the auto parts scandal is unlikely to die down soon, particularly as Toyota, Subaru, BMW and Nissan are all currently facing class action lawsuits in Australia over the controversy.
Have you been injured because of a faulty product? You may be entitled to injury compensation, so please contact a member of the team at Gerard Malouf & Partners Compensation, Medical Negligence & Will Dispute Lawyers.