Campaign to target driveway safety

Date: Oct 20, 2014

Car accidents involving driveways and children are becoming increasingly common and must become a consideration for parents and authorities alike.

It is then positive to see that the NSW government alongside the Georgina Josephine Foundation is launching the state's first driveway safety campaign in an attempt to protect children.

The foundation was established in memory of Georgina Josephine, a 15-month-old toddler who was killed in an accident in April 2011. Georgina's mother Emma Cockburn said this is an issue that affects people across the community.

"Low speed vehicle run-over accidents occur far too often across all demographics and age groups. Tragically, we lost our daughter to such an accident, and it is important to us to help prevent this happening to another family," she said.

The new campaign features a video that will be available on the Safety Town website and aims to be one avenue to highlight safety advice to parents, carers, drivers and residents. This information includes tips on how to secure driveway access and ensure visibility to motorists along driveways.

Minister for Roads and Freight Duncan Gay explained the number of children injured or killed in driveway accidents is increasing and more awareness is required of this issue.

"Each year, more than five children are killed and 47 seriously injured in driveways across Australia. In NSW alone, six children have been killed since January 2013," he said.

"These tragic accidents can happen in the blink of an eye and are absolutely life shattering, that's why the NSW government has launched its new 'hands on' campaign to help reduce driveway danger."

Technology such as reversing cameras is having a major bearing on reducing driveway accidents. In fact, the NSW government is funding a study into the effectiveness and international approach of the technology, which should be released early next year.

"There is significant community concern about reversing crashes, whether they involve small children in driveways, senior citizens in carparks or cyclists in roadside situations and this study will help us to better understand whether reversing technologies are an effective solution," Mr Gay explained.

The video will be promoted through the foundation's community as well as the Centre for Road Safety. It can also be viewed at drivewaysafety.nsw.gov.au.

NSW car accident compensation

If you or your child is injured in a driveway accident, you could be eligible for compensation. Contact a lawyer with your circumstances to find out how we can assist with your claim.

Call us now on 1800 004 878 to book a free appointment with one of my compensation experts or email your enquiry.